NINA ROMANO / Brand Marketing
Experienced Global strategic thinker, as well as a champion of Marketing excellence.
A unique combination of creative marketing abilities and business strategy development.
Proven talent for identifying core needs and translating them into results.
Strong drive and capacity to not only succeed but to be of most value.
...an avid fan of originality and innovation.
Strategic use of the 360 Marketing approach while using the most effective mix of ATL and BTL tools. Based on consumer insight, recommend evolution of brand strategy and select key building activities. Equally comfortable creating brand resonance in a B2B and B2C markets. Image: 2012 Reebok campaign launch management for South East Europe with complete ATL, BTL, PR, Digital and Event strategy
Creative and original approach to maximizing on commercial opportunities without losing the necessary balance for customers' emotional connection to the brand, and the overall power of perception. Image: 2016 The Dyneema Project campaign with a unified approach for B2B and B2C markets. Click to see the video.
Set up brand positioning, architecture and visual identity for established mature brands, as well as start-ups, in a way they can be understood and quickly adopted.
Manage key initiatives for the brand within the ‘go-to-market’ approach for each season. Drive the full year calendar of campaigns, ensuring presentation in key GTM milestones, as well as coordination and alignment across departments (sales, product, retail, etc.). Skilled and engaging presenter. Image: 2006 Superstar35 only digital campaign management that featured 2.5 million unique visitors globally over a period of 2 months.
Strong and proven communication skills, management experience and an ability to work with virtual and global teams, as well as various cultures and skill levels. Experienced negotiator with internal and external partners.
Deliver highly visual and creative content needed to drive brand identity across platforms. Equally comfortable with a hands on approach, or with management of external vendors.
In partnership with the Sales team, develop and coordinate conversion centric in-store campaigns. Equal experience in own retail, as well as multi-brand wholesale environments.
Follow, implement and share digital and off-line insight programs to drive marketing decision making: analytics, brand tracking research, focus groups, consumer segmentation. Able to use various tools to track and present learnings to the senior management.
Entrepreneur Decision maker Analytical Diplomatic Idea driver Structured Supportive Empathetic