NINA ROMANO / Marketing Strategy
Experienced global strategic thinker, as well as a champion of marketing excellence.
A unique combination of creative marketing abilities and business strategy development.
Proven talent for identifying core needs and translating them into results.
Strong drive and capacity to not only succeed but to be of most value.
...an avid fan of originality and innovation.
Effective use of marketing tools for ATL/BTL, based on consumer insight, brand strategies and key communication activities. Equally comfortable creating brand resonance in B2B and B2C markets. Image: Owner of media strategy for Reebok market entrance.
Creative and original approach to maximizing on commercial opportunities without losing the necessary balance for customers' emotional connection to the brand, and the overall power of perception. Video: campaign owner for the brand video series.
Set up brand positioning, architecture and visual identity for established mature brands, as well as start-ups, in a way they can be understood and quickly adopted. Image: owner of digital content creation and co-marketing.
Develop a ‘go-to-market’ seasonal campaigns and alignment across departments (sales, product, PR, retail). Skilled and engaging communicator and presenter. Image: ownership of the global digital campaign.
Follow, implement and share digital and off-line insight programs to drive marketing decision making: analytics, brand tracking research, focus groups, consumer segmentation. Image: Owner of digital content creation.
In partnership with the Sales team, develop and coordinate conversion centric in-store campaigns. Equal experience in own retail, as well as multi-brand wholesale environments. Image: set the brand positioning via established partnerships and ambassadors.
Strong communication skills, management experience and an ability to work with virtual and global teams, various cultures and skill levels. Experienced negotiator. Image: driving marketing transformation through strategic partnerships: Team Sunweb.
Deliver highly visual and creative content needed to drive brand identity across platforms. Equally comfortable with a hands on approach, or with management of external vendors. Image: Drive the marketing, engagement, content, channel and brand strategy for a start-up company.
Entrepreneur Decision maker Analytical Diplomatic Idea driver Structured Supportive Empathetic Image: presenter at conferences and to the Board.