My career has taken me across continents and brands, allowing me to excel in integrated Marketing by creating impact and solutions for large companies, as well as for smaller, diverse players that require extra care and careful budgeting. I am equally comfortable working with consumer markets, industrial manufacturing sectors, sustainability-driven materials, and SaaS business models.
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I believe it is essential to anticipate and adapt to diverse market needs, new immersive tech, and even shifting global trends. That means customizing launch plans, personas, messaging architecture, pipeline, KPIs and roll out kits in a way that creates a balance between brand imprint and commercial potential.
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My drive comes from working hands-on. From having a deep understanding of how to design and reach exact brand positioning and a bull's-eye customer, to setting up GTM frameworks  and tools that directly support product and sales teams.

I have led and developed multidisciplinary teams, aligning them around shared priorities and motivations. My management style is based on trust and clarity, knowing when to provide support and when to encourage project ownership.

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Favourite quote: "Be hard on ideas. Be gentle on people".