Experience

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Global Marketing Director

AMT PostPro

2020 - current (Netherlands)

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• Drive to standardize the brand identity, vision, promise, creative, voice and storytelling, while driving growth through communications and activations, for a start-up in the 3D Printing industry.

• Develop and manage distinctive brand assets including company positioning, product value proposition and campaign assets.

• Actively use market & customer data, research, and experimentation to drive positive results.

• Emphasize and champion the process that creates a fast and agile team while encouraging a supportive environment to leads projects to successful completion.

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Head of Marketing Communications 

DSM Dyneema

2018 - 2020 (Netherlands)​

 

• Guard and leverage the brand across all marketing activities.

• Manage brand investment, track and report on progress.

• Share with team members best communication practises, lead team appraisals and monitor career growth paths for the team.

• Grow a talented, digitally focused and motivated group that is ready to perform, to change the status quo and create new digital bridges to success with our customers and end-users.

 

Global Brand Marketing Communications Manager

DSM Dyneema 

2015 - 2020 (Netherlands)

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• Brand strategy and positioning in the B2B and B2C markets for Performance Fabrics.

• Entered and established The Dyneema Project as the new key player in a seasoned market within two years, by doubling the leads as well as the PR value within a year.

• Shaped strategic and creative proposals that result in impactful, on-target marketing programs, identifying breakthrough ideas while anticipating industry trends.

• Increased the key campaigns' visibility by producing videos and print content, focused distribution methods, and tools needed to enable the sales teams.

• Supported and initiated co-branded collaborations with multiple brands across Fashion, Lifestyle and Sports industries, with a detailed approach for Premium customers.

 

Regional Senior Brand Marketing Manager

Reebok (South-East Europe)

2011 – 2015 (Athens, Greece)

 

• Managed a seven-digit budget and a team of 6 managers in 5 countries for Account Marketing, Sports Marketing and Product Marketing.

• Development and management of a bi-annual 360 Communication Plan, execution of ATL and development of all consumer-facing activations and events. 

• Led media planning and media monitoring.

• Consistent double-digit growth vs. PY

• An overall sell out target achievement of +70% across Channels/Countries/product in a fluctuating market.

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Regional Head of Brand

adidas Originals (South-East Europe)

2010 – 2011 (Athens, Greece)

 

• Management of a yearly budget and team of 3 managers in 5 countries.

• Direction set up for all Marketing engagements (i.e. strategic objectives and success measures, customer targeting and prioritization, media channels selection, market needs identification, competitive assessment, creative strategy)

• Consumer, trade and market trends analysis

• Strategic selection, briefing and development of key suppliers and agencies.

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Senior Global Digital Manager

adidas AG

2001 – 2008 (Global HQ, Germany)

 

• Global concept lead for annual delivery of 10-15, fully localised websites to a global audience in 17 languages and 33 different country domains.

• Sourced and maintained new partnerships with agencies responsible for creating impactful business and brand solutions while building equity and competitive advantage in the digital market.

• Identify meaningful insights from a variety of digital sources and help the organization translate them into impactful business and brand solution that build equity and competitive advantage.

• Management and development of Superstar35, the first fully online-only campaign that included the collaboration of 32 markets, 17 Global retailers, and achieved 2M unique visits in 2 months.

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Global Multimedia Manager

adidas AG

1999 – 2001 (Global HQ, Germany)

 

• Management and development of 27 B2C Global Product Catalogues (business plan, interaction design, information architecture and web design.)

• Headed the internal and external team in the complete Global Online Store restructure, redesign and launch. (33 countries, 13 languages)

 

New Media Project Manager

StylusInc.

1997 – 1999 (Montreal, Canada) 

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• A pioneering approach to digital developments with one of the key companies related to the field.

• Project management and quality control for Innovation Multimedia Presentation content (English and French).

• 1999 MIM Golden website award for Le 1000 de la Gauchetière.